When it comes to launching any new bingo brand, in a market that is reaching saturation point, marketing is key to make your name known. As we all know marketing can be done in many forms; a television campaign, through the use of social media sites like Facebook and of course, through bingo portals like ours. However Tryst Bingo don’t need affiliates according to their press release but you have to wonder how long before they do?
Tryst Bingo has launched on the Cashcade network powered by the 888/Globalcom software so what you get when you play at this brand is the same as you get at any of a multitude of other sites.
The welcome bonus at Tryst Bingo is 100%, bog standard, the promotions are the same as at other brands and in all honesty the site looks exactly the same as ten or more brands on the Cashcade network.
Affiliate marketing is about getting the brands to the right demographic. Portals have spent time and effort building up a following and what Tryst Bingo appear to be saying is that they can market their brand better than any affiliate. If Tryst Bingo had something new and interesting to offer the discerning online bingo player then this could possibly be true but when your brand is EXACTLY the same as many others available, it’s highly unlikely to attract the patronage that any internet bingo site needs to survive.
In the press release Tryst Bingo made a number of unfounded claims, this is just one of them:
Tryst Bingo is powered by gaming software used by other sites but has a customized look
By customised do they mean a new logo because this is the only difference between Tryst Bingo and brands like Peachy Bingo, Tickle Bingo, 3am Bingo and many others. Take a look at the two images below:
Also when attempting to attract brand awareness surely it would make more sense to come up with a name that sticks in people’s minds? Tryst Bingo apparently chose theirs because it signifies “having a good time and meeting new people” according to their press release. The fact they need to explain the meaning of tryst speaks volumes!
Let’s see how this brand fairs without affiliates giving it anymore air time than an article like this one!
Looking to play at a site similar to Tryst Bingo then we recommend We Luv Bingo; this brand has been around for a while now and is also a networked Cashcade brand. However they do allow affiliates to promote them and for the bingo player they have an impressive first time deposit bonus; 400% on your initial deposit hence why our banner shows the www.weluvbingo.com offer.