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Vic Reeves Back At 888Ladies

Sunday, Apr. 18th 2010 8:52 AM

When 888Ladies Bingo first launched onto our internet bingo screens the launch was shortly followed by their very successful marketing campaign which featured the well known comedian Vic Reeves donning female attire in preparation for a game or two at 888Ladies. This campaign proved to be really successful and put the brand firmly on the bingo map.

However the next television advertisment for the brand no longer saw Vic Reeves as the front man for the site, the theme changed completely with the ‘Bingo SuperStars’ campaign. The change in advertising saw many in the industry question whether 888Ladies lost brand awareness.

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