Monday, Dec. 13th 2010 7:51 AM
As a bingo player it is very likely that you will have noticed the Jackpot Joy commercial on your television. Some love it, others hate it but you have to admit that the new campaign featuring Barbara Windsor has definitely made this brand a name that everyone now knows. Something that all marketing, for whichever brand, aims to achieve be it an offline or online campaign.
A recent EGR Gaming Awards event saw Jackpot Joy scoop the 2010 Best Marketing Campaign award but a recent scout around You Tube turned up a Jackpot Joy spoof commercial that had us chuckling away to ourselves.
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Friday, Sep. 10th 2010 11:10 AM
When it comes to advertising any online bingo brand a famous face at the helm always help to get brand recognition. The latest round of television adverts for Jackpot Joy sees Barbara Windsor as the Queen of Bingo! With Peggy Mitchell due to leave Eastenders tonight this is quite a coo for Jackpot Joy and will surely see this well established brand welcome stacks more new bingo players through their virtual doors.
The first of the adverts for Jackpot Joy is set to air on the small screen tonight at 8.45pm on ITV1 so keep your eye out for it!
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Sunday, Apr. 18th 2010 8:52 AM
When 888Ladies Bingo first launched onto our internet bingo screens the launch was shortly followed by their very successful marketing campaign which featured the well known comedian Vic Reeves donning female attire in preparation for a game or two at 888Ladies. This campaign proved to be really successful and put the brand firmly on the bingo map.
However the next television advertisment for the brand no longer saw Vic Reeves as the front man for the site, the theme changed completely with the ‘Bingo SuperStars’ campaign. The change in advertising saw many in the industry question whether 888Ladies lost brand awareness.
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Wednesday, Apr. 14th 2010 8:42 AM
When it comes to having a celebrity front your bingo brand there have been some pretty well known faces used; Foxy Bingo once had Katie Price and Vic Reeves is now back fronting the television campaign for 888Ladies. However when you look at Cheggers Bingo it’s a totally different ball game, a case of what came first, the bingo or the celebrity! We all know the answer to that, well those of us mid 30′s to late 40′s – it was Keith Chegwin of course!
Cheggers Bingo is part of the St Minver network of sites and whilst some, like Paparazzi Bingo (Darryn Lyons) and Ann Summers Bingo are no longer around, Cheggers is still popping out the bingo balls at his site. However, the bingo commercial for Cheggers Bingo leaves a lot to be desired!
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