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Hefty Fine For Butlers Bingo

Posted by: BingoGal - Thursday, Dec. 7th 2017 7:46 AM

In June 2016 the Advertising Standards Agency (ASA) upheld a complaint about Butlers Bingo and the site was told that it must ensure all of their ads contained the wagering requirements for promotions. You can read the full ruling here. The ommission of these details had resulted in them breaching two CAP Codes but what it also did was led the Gambling Commission to further investigate all the brands under the Broadway Gaming hat. These include Glossy, Rehab and Dotty Bingo as well as Bingo Diamond and Casino of Dreams.

The investigation by the Gambling Commission found that Butlers Bingo and it’s associated websites were all falling short of meeting the social responsibility standards that has been set out.

As such, following the investigation in which Broadway Gaming were ‘open and transparent’ in dealing with the Gambling Commission, a fine of £100,000 was levied against the company. You can read the public statement here.

Butlers Bingo Changes

In April of 2016 there were no references to the T&Cs for the welcome offer from Butlers Bingo but now, when you land at the site, you can see the following:

18+, 5x bingo, 40x casino wagering required before withdrawal (game weighting applies), 7 day expiry for free spins, Max bet 6.25 until wagering requirement completed, T&Cs apply.

Additionally, when you click the link in the T&C’s, the appear below the banner rather than take you to a seperate page.

Will Others Suffer The Same Fate?

It’s taken a year after the original complaint for the fine to be levied against Broadway Gaming and this wasn’t the only company to be a bit lax with their social responsibility. You only have to look at the number of complaints questioning if an advert is misleading on the ASA’s website to find quite a number with the same issue.

Are we set to see retrospective fines levied against a number of other bingo operators too?

Big Bucks Bingo were brought to task by the ASA on 2nd November 2016 because a complaint suggested ‘the ad was misleading as it failed to make clear that a wagering requirement applied before consumers could withdraw their winnings’. This is the same failing as Butlers Bingo, and let’s be honest, Cozy Games sites have always been a little ‘near the knuckle’ with their wagering and withdrawal rules.

Lucky Pants Bingo received a knuckle rap in November 2016 because a complainant felt a text message they received ‘failed to include all the applicable significant conditions of the offer’ and this breached the same CAP Codes as Butlers Bingo.

Gala have already been find £2.3 million for their social responsibility failings, as have 888 – who is next?

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