It’s been quite a trail of fortune and loss for the online sportsbook Blue Square; once one of the most popular online sportsbooks the company was sold out to the Rank group for a whopping £65 million in 2003, but now the company has changed hands again, this time to Betfair in a deal worth a fraction of that, at just £5 million.
When the news broke yesterday, players who have accounts with Blue Square must have been concerned. The company consists of an online sportsbook, casino, poker platform and bingo site and is said to have over 120,000 customers, many of whom will be sitting with cash in their accounts. However, there’s no need to worry as all accounts are now pointing at Betfair, and your money is safe.
When you next attempt to log into your BlueSq account, you’ll be transferred immediately to the reactivate page at Betfair. From here, simply verify your Blue Square account and you can reactivate all your cash, loyalty points and balance information at Betfair.
It’s the same Playtech software, so most players won’t notice too much difference playing between the two accounts and Blue Square Bingo players can enjoy the same Virtue Fusion software with the same big games, Bingo Linx jackpots and specials as before.
The changeover will be smooth for players, who don’t need to worry at all. It’s sad to say goodbye to Blue Square, especially when the sportsbook was once one of the biggest on the net, but great news for www.betfair.com who have now added another string to their bow.