Bid Bingo Advert
There are numerous online bingo adverts showing on television at the moment and the latest to join the melee is the Bid Bingo commercial but how does it fair in the competitive world of advertising from the many bingo sites touting their ware on the small screen? In all honest it’s pretty poor in comparison with most we see but having said that it has incorporated the three key features that appear to be the norm in many bingo adverts; a woman, some bingo balls and a laptop!
The opening sequence for the Bid Bingo advert doesn’t look too dissimilar to a previous advertising campaign from Foxy Bingo in 2009 with their “He’s back” offering as a bingo ball appears from behind the earth. Then a woman who looks to have won the lottery appears on the screen as the voiceover says “Experience the thrill of playing Big Bingo, it’s out of this world!”
The woman is then transported onto a bingo ball planet as the voiceover continues to sell you on the idea of playing Bid Bingo online. There is reference to the welcome bonus, the amount of money available in the jackpots at the site and the offer of £5 free to spend at Bid shopping. The advert on the whole looks thrown together with no real unique features but make your own mind up:
Bid Bingo is another of many brands on the G2 Gtech network that joins the likes of big name brands like Littlewoods Bingo and Yahoo Games but with a channel dedicated to the shopping, are they in a better position to attract the players then other sites on the same network?
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