Bingo Street Hits The Small Screen
When it comes to advertising your bingo wares on television there appears to be three main “must haves” when making a commercial for an online bingo site. The three main ingredients are bingo balls, a laptop or PC (soon this may morph into a hand held device like an iPad) and last but not least a woman! Of course these ingredients are not set in stone, nor do they feature predominantly in the best known marketing campaign for online bingo BUT lesser brands without the budget of some of the big names consistently churn out the same story board but with different music and Bingo Street, unfortunately, is no different.
I can honestly say I haven’t seen the Bingo Street commercial on television personally but I have seen the advert on YouTube and it isn’t one of the TV Bingo commercials that really grabs you attention.
Advertising for any brand needs to grab the viewers attention in the commercial breaks, make them sit up and take note of what it is the product offers and whilst the Bingo Street commercial is cleverly done to ensure the brand name is prominent, it fails on so many levels to actually maintain the viewers interest in my opinion.
There’s a woman playing on a laptop, others hanging out washing and men mowing lawns in the www.bingostreet.com advert but it really isn’t enough – the music is bland, like cheap lift music or the music you are forced to listen to whilst on hold to the gas company or somewhere similar and the whole thing lacks any “oomph”.
Take a look, what do you think?
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